Broadcast Intro - First Step into Business

Broadcast Intro – First Step into Business

Over the past few years the Business Incubator BIOS and its partners, the City of Osijek, Osijek-Baranja County and the Centre for Entrepreneurship, have successfully carried out the project entitled „Business Notebook – First Step into Business“. The Project struck a chord with the local public, in particular with start-up entrepreneurs to whom the information on business start-up and development is of utmost importance.

Prompted by the successful completion of the mentioned project BIOS proposed another project in collaboration with the Slavonia and Baranja Television (STV), namely the development of a special Business TV show and the preparation of a DVD set addressing topics relevant to business start-up. The aim of this project is to furnish quality information and training to future entrepreneurs, all with a view to enabling their smooth and successful completion of the start-up procedure. All the institutions involved shall present their role in the process, furnish practical advice and information regarding the requisite start-up documentation.

The recorded materials will be broadcast as part of the business TV show "From the Idea to Success" broadcast by the STV. It will also be published in the form of an independent DVD set accompanied by some of the relevant entrepreneurial literature and documentation in computerized form.

List of topics:

1. Creation and verification of the business concept
2. Entrepreneurship education and training and market research
3. Setting up a craft/company (+ different possibilities of entering into business - establishment, acquisition, franchise, license)
4. Project financing (illustration of the complete bank procedure)
5. Location and business premises
6. Hiring of workforce
7. Business aid and support
8. Business marketing and presentation at fairs
9. Obligations to the State
10. International business

This Project will be carried out and fostered through joint activities of the following partners: the Business Incubator BIOS Osijek, Slavonia and Baranja Television, Osijek and the Osijek Centre for Entrepreneurship. Project collaborators come from the ranks of business-support institutions and from local and state institutions which actively contribute to the development of business projects in the territory of the Republic of Croatia. The General Patron is the City of Osijek, other patrons being USAID – Poduzetna Hrvatska and Osijek-Baranja County.

Topic: Creation and verification of the business concept

The "Creation and verification of the business concept" broadcast will address in particular the importance of devising quality business concepts and the need for their verification, i.e. undertaking market feasibility studies. A distinction will be drawn between the concepts „business idea“and „business opportunity“. Concepts like business teams, operating costs, basic guidelines for developing more successful business ventures and the most common mistakes in business will also be elucidated. Finally, since entrepreneurs are overall unlikely to succeed on their own, special emphasis will be placed on the need for establishing entrepreneurial cooperation and on the impact of the environment on the success of any business venture.

Topic: Entrepreneurship education and training and market research

The broadcast entitled „Entrepreneurship education and training and market research“will introduce the audience to those institutions whose primary purpose is to provide systematic entrepreneurial education and training. The programmes offered by these institutions are presented from the perspective of their practical value to future entrepreneurs. Their very titles, e.g. "Devise you idea " and "Start your own business" reveal their primary mission - to strengthen start-up enterprises and encourage all those who are contemplating embarking on a business venture in near future. Given the significance of the economic environment and the preferences and needs of the target customer base for the success of any business, the show will place particular stress on the importance of market research and types of such research. Moreover, it will address the methods available to start-up entrepreneurs for the collection of the information necessary to ensure that they manufacture the products or render the services which their target market can actually absorb and afford.